Combating Fast Fashion
Excessive and saturated wardrobes have become the norm and the result is that retailers must entice shoppers into newness and convince them what they already have is no longer fashionable, seasonal releases and sales mean clothes have a disposable feel.
In response to the fast fashion mentality we choose to make pieces to order to meet the demands of the customer whilst ensuring there’s no waste from excess stock ordering. We design timeless, versatile garments that can be worn casually or dressed up, at home or while traveling and we do not release seasonally but rather when our designs are ready. Our aim is to continually build on our efforts to educate our customers on the importance of keeping their clothes for a long time, with long-term plans to offer ongoing styling, care and repair support for our customers.
Up Next: Reducing Chemical Use