'Greenwashing' is a term that now, unfortunately, has its own Wikipedia page as it has become so commonplace, the page defines it as "a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's products, aims or policies are environmentally friendly." We are working to establish complete transparency around our sustainability claims and will continue to be dynamic in providing information to customers and the public about our processes. We believe that the future of sustainability relies on being clear and honest with our work and we hope that other businesses will follow suit.

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